As many countries slowly succumb to the effects of the coronavirus (COVID-19) pandemic, people are coming up with ways to maintain the continuity of their personal affairs and businesses. A lot have been adopting video calls, thus the popularity of applications, such as Zoom.
But businesses and freelancers are not the only ones benefiting from video calls. Rescue dogs had also gone high-tech. Interest in pet fostering and adoption had risen during the coronavirus pandemic. With that, Pedigree had come up with a way to match potential pet owners with the perfect dog while making sure that the prospective fur parent and dog were safe at the same time.
Dogs on Zoom
Pet food brand Pedigree decided to come up with an innovative program benefiting both dogs and potential pet owners. With the help of its charitable organization, The Pedigree Foundation, the brand organized such an effort to help people find their new furry companions without leaving the safety and comfort of their own homes.
The said program is all about Pedigree hosting a series of Dog on Zooms events where potential pet owners could virtually meet adoptable dogs and have the tools they would need to facilitate a smooth adoption process. This would be in partnership with animal shelters across the country.
Mars Petcare Vice President of Marketing Craig Neely said that the program was designed to support shelters and dogs in need of forever home by leveraging the Zoom’s cultural trend. And through Zoom, they were not only connecting potential parents to their pets, but they were also helping digitize the adoption process.
For interested animal lovers
For the participating shelters, Pedigree would cover the membership fee for Zoom. Equipment costs and adoption fees would also be included in the brand’s coverage of costs.
The program kicked off in Nashville in the second week of May. However, there would be a couple of virtual adoption events happening through May and June. Also, note that most of these events would happen around 5:00 PM local time.
Video Source: Pedigree Brand via YouTube